Description: I was asked to take a dead brand and rebrand it to expand and update their mission and products to align with current market demands.
Concept: I brought Blockbuster into the current market by shifting the company’s offerings into the future of the entertainment industry. Through researching Blockbuster’s original essence, I decided to make Blockbuster a virtual reality company with the same essential mission.
I created a simple black or white knock out logo. However, when paired with other elements, it becomes a portal to another world. The logo, which is not meant to be used alone, becomes a dynamic, ever-changing presence to see into the virtual world beyond. I created a fully interactive entertainment experience where participants are invited to take part in the story as it progresses and interact with virtual worlds instead of just watching. I also created an augmented reality app that allows users to explore portals to another world through their phone and an lastly, a app that allows two users to mix songs they are listening to, creating a totally unique shared music experience.